Buying art online has become very popular in the last 10 years. Buying contemporary art straight from the artist's website means you no longer have to pay ridiculous prices for a piece of art, due to the elimination of the middle-man, in this case, the art gallery.
Whilst in most cases this is an enjoyable experience and investing in art has been proven to usually generate a profit – there are also pitfalls that you need to be aware of. Here I will list some of them:
Image Source: Google
1. Always buy from a seller which accepts returns and is based in the same country you are! In some cases when you receive the artwork purchased, it will look different in reality than it looked on the screen. You may be disappointed, so you should always have the option to return it.
2. Don't buy un-stretched canvases posted to you in a roll. They may appear to be cheaper initially but by the time you manage to find a stretching service and have paid for it, you will realize that it cost you almost the same as a painting sold on a stretched canvas.
3. Buying paintings from a websites that offer you clear pictures of the artwork and also detailed photos (close-ups) will ensure that you buy the actual painting and not just an 'image'. Some websites will sell an image and the artist will only paint the painting after it was purchased.