Marketing is a process of creating a level of demand for your product and following up on that demand till its final conversion into either leads or sales. Digital marketing is a similar process with the major difference that the process utilizes the internet as well as offline media.
It is the complete end-to-end solution of promoting your brand using every available form of digital advertising to market and get the word out about your product to the consumers that you desire to reach out to.
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Digital marketing however is not dependent only on the use of the internet and its reach extends further away from that of internet marketing to all available forms of offline elements like television, radio, cellular communication, print advertising, etc.
It also manages to incorporate other spheres like social media marketing and digital media under its wing. It covers most, if not all areas of traditional marketing especially direct marketing, and takes it to an online-based platform.
A Digital Marketing Company is a business house that delivers end-to-end services in the creative and technical development of internet-based products and services that can reach out to an audience on a global level. The services that they offer can range from market planning, marketing strategies, search engine optimization, search engine marketing, social media marketing, pay-per-click advertising, web design, and web development to online copywriting, conversion rate optimization, usability testing, banner advertising, and online reputation management.
A Small Digital Marketing Company may not provide all the above-mentioned services but every Digital Marketing Company will provide a majority of these services.