Videos are a powerful tool for optimizing website viewers so they can stay on your website for a while and take action on your products or services. Given that one-third of all online activity is watching videos and this statistic is increasing from year to year.
The overall goal of advertising or search engine optimization is to attract customers to your website and buy your products and explain that how explainer videos help businesses. However, your page rank or a good campaign won't help you turn people into customers unless they get to your page and know what to do.
Image Source – Google.com
Here are three main reasons you might get an explanatory video to buy:
1. Brand Authority
Investing in an explanatory whiteboard video shows that your business is serious about user experience. This type of video can also help your brand by providing small links to build audience humor and the ability to create content that can easily be shared over and over again and passed on over and over.
2. Learning styles
Explanatory videos benefit from a lot of understanding. Video animation provides a visual presentation of your product, while voice also provides a voice to further explain the service. Text, although limited, will also appear on the video. With this video, you can target different ways of using online content, video, audio, and text! This makes it very effective.
3. Call to action
After you've verified your audience through the steps of your work and how you work, you can end the video by telling your audience what to do next.