We will continue to invest in systems, people, and product expansion, each of which helps us better serve customers … For the rest of this year, we expect to invest more heavily than we have in the past." Jeff Bezos, the founder of Amazon.com made this quote back in 1999. We are all familiar with Amazon and its tremendous success over the past several years.
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Even though Amazon is not as profitable as it would like to be, they definitely did one thing right – and that was to create one of the most recognized online brands in the world. Their website is one of the most well-known and trusted websites to purchase products from on the Internet and every product company would love to replicate what Amazon has done in just 12 years in business.
Looking at the Amazon website – how is it that they are able to sell millions of products while maintaining a website that is user-friendly, easy to navigate, and generating millions of dollars a day in online sales? The answer lies in their core back-end applications and advanced content management (CMS) technology.
If you really want to get into it, I believe Amazon is more of a technology company than they are a product company because of the number of advanced systems, developers, networks, and applications required to run and operate their online business; however, I'll leave the further explanation of this theory for another article.