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Three Direct Mail Marketing Tools to Improve Response Rate

There is a general perception that is not as effective as direct correspondence digital channels. However, according to the Direct Marketing Association (DMA), an independent business based in the US for the data marketers are obsessed; 

Building a successful campaign is not as complicated as it appears, as long as you implement an effective plan of action assisted by experts from direct mail marketing company. Here are three tools that you can utilize to send your message to your target audience. You can explore Mail King USA for getting more knowledge about direct mail services.

1. Brochure

Brochure or booklet of information has a limited shelf life. A brochure, usually available in bi or tri folds, not only as a means to provide introductory information about the product or service but also offers enough space to elaborate offerings, pricing, features, rates, etc. accompanied by visuals. For example, a home improvement store can send the customer a printed guide in the interior decoration and home renovation tips with visual lure in some of his crease. 

2. Postcards

Believe it or not, a small simple piece has more power than you can possibly imagine. Very affordable, postcard has the most favourite marketing tool used by companies that swear by direct mail marketing channel. With these pieces, you can save short messages and relevant, and they do not even need to be opened for reading. 

3. Newsletters

Newsletters directly reach the target audience to provide them with the exact information they are looking for. This content centered on the primary topic of interest of customers, which is why more often than not they actually read. Given their usefulness, you can get a ton of business if you are considering sending newsletters to your current and prospective customers.