Help your staff help you promote your aesthetic services
Building a good relationship with your cosmetic patients is a must. That doctor-patient bond should be one of your top priorities. But did you know that your staff is also responsible for your good relationship with your cosmetic patients? If you think they don't have the time to engage with patients and improve communication, that won't lead to existing patient satisfaction or bring in new ones.
If you say to yourself, "My staff are going to have a good relationship with my patients, no matter what happens," it will happen. You just have to believe it. Because patients must be treated as human beings first and as patients second, their staff must know them better. If you are looking for online aesthetic training then you can search over the internet.
What I have learned from interviews with aesthetic patients
But why is it so important for your staff to have a good relationship with your patients? Here are some reasons that I discovered during my many interviews with cosmetic surgery patients and cosmetic practice staff:
– patients are more likely to undergo cosmetic surgery procedures if they receive educational advice from the practice staff
– the staff will better promote their aesthetic services to those patients with whom they have established a certain bond
– staff can bring you, new patients, if encouraged or asked to refer you
– by improving communication between patient and staff, patients have a sense of relating to staff on a personal level
Train your aesthetic staff to be rock stars
Whether they are new or old on your team, your employees need a training program related to customer service. The most important exercise your staff can do is to put themselves in the shoes of the patient and experience their service from the other side. That way, any success is defined by what is important to the patient, not what is important to you and your staff.